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  2. HBO’s “Real Sports with Bryant Gumbel” presented a disturbing look at the problems of sexism and ageism facing female sports reporters Tuesday night.
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  3. Once you have subscribed to a reputable shopping cart and got your online store going, your work does not end there. The first year for your store is very important in terms of marketing and making sure all the elements of your store contribute to converting visitors into customers.When it comes to fine tuning your store, you have to look at customizing the features of your shopping cart as well as crafting content to help boost sales.How Do You Know What To Fine-tune?In general you can always look to Google for help. There are many articles which talk about what problems shopping carts or shopping sites have in general. And most of these articles include remedies for all the issues mentioned. Read these articles and then have a look at your store. Remember to keep an open mind and be open to suggestions.Another source of feedback for your store would be from your store’s feedback form, email, chat and phone inquiries. Take note of the issues which your visitors raise. Apart from that, the aborted orders list might also give you an idea if something is not quite right with your store’s checkout process. Look for a long-term solution and then apply it as soon as possible.What Are The 2 Common Shopping Cart Issues Raised?Long Checkout ProcessThis is quite a common issue with shoppers. Most shoppers do not feel comfortable going beyond a 3 page checkout procedure. The solution is simple; activate the one-page checkout feature on your shopping cart. There is a downside to this feature, however. Because only essential information to facilitate the purchase is needed, information needed for followup like an email address is sacrificed.You can make it an option for customers to provide their email addresses but most would not. What you can do is make it worthwhile for customers to share their email addresses by providing them incentives such as a gift certificate for their next purchase.Inadequate InformationInformation drives the internet. Shoppers today are not just internet savvy, they are also more informed because product and price research just takes a matter of minutes. Provide as much useful information as possible to your customers so that they feel they have made an informed decision when they make a purchase at your store.Images also count as information, so if the product comes in a different colors, be sure to include them on the product page. Requiring your customers to use their imagination is not an option.Final SayRemember that you can’t please everyone. The important thing is to satisfy the majority of your visitors. Changing features on your shopping cart is not a laborious process. It is just a matter of selecting check-boxes for the most part. So do not be afraid to tinker around until you get the best fit for your store.As the rings of the Olympics fade for another two years, the shield rises from its seven-month slumber to delight sports fans across the country. The NFL will make its annual debut in two weeks.
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  4. Many of the customer orders that one receives for the products in the ecommerce shopping carts are made through the website. Therefore, it is of utmost importance that there be complete contact information. The phone number and address of the organization prominently displayed on each of the web pages of the website shopping cart would enable the new customers to place orders with ease. Keeping the contact info on each of the pages would also make your online shopping cart more usable.
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  5. I’m not gonna get into that,” Mara said. “And that’s one of the reasons why I hesitated quite frankly in addressing all of you because you get into discussions like that and I don’t think it’s fair or appropriate. There are privacy issues here. There are sensitive, emotional issues that affect families.”
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